The decision to go freelance is not an easy one. Creative freedom, self-management, and personal accountability are the main targets. Like everything, there are pros and cons. Personally, I have found that the advantages outweigh the drawbacks.

Operating independently allows me the freedom to choose which customers I can serve best as well as their respective industries, solutions, services, and products. Thanks to this freedom, I have benefited from working with individuals from an array of different backgrounds. Not only does this break up the monotony, it greatly expands my knowledge of different markets and keeps me up-to-date with the latest trends.

One of the most inspiring observations that I have made over the course of this venture is that there’s a great amount of talent in the world. Behind every product and solution is a team, some larger than others, that has successfully brought its creative aspirations to life. It is virtually impossible to demonstrate how one product or solution is superior to the competition without words.